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Sortino
Agency Performance Index
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Signals • MVP

Signals Sortino tracks

Sortino combines public signals with optional verified results. Public signals help establish baseline comparability, while verified evidence increases confidence. All signals are designed with anti-gaming rules and diminishing returns.

Awards

Credibility signals weighted by significance and decayed over time.

Examples: industry award lists, recognitions, certifications (where available).
Reviews

Rating, volume, and recency—plus anomaly checks for spikes and suspicious patterns.

Design goal: reward consistent satisfaction over short-term bursts.
Website activity

Directional demand signals (level + trend). Treated as noisy and weighted accordingly.

Focus: trend matters more than raw size.
Blog cadence

Publishing frequency and consistency with diminishing returns to avoid “content spam”.

Higher weight on consistency than on volume.
Social presence

Trend signals more than raw follower counts. Confidence can be reduced for abnormal jumps.

Goal: reduce the impact of inflated metrics.
Verified results (optional)

Anonymized case studies: industry theme + channel + timeframe + baseline → outcome, with optional evidence.

Verified evidence increases confidence; rankings are not for sale.
Want higher confidence in the index?
Submit anonymized results and (optionally) evidence via the Verified Results Program.
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